Tag Archives: reputation

Diamond Certification Part III

So I’ve gone from what diamond certification is to why it’s important to both the industry and the consumer. Then I wrote about how it’s been hijacked and abused. Now I’m going to set forth my personal philosophy on how I’m handling the problem in my store. In short, having a reputable onsite gemologist and…

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Aquamarine – March Birthstone

In the last thirty years, aquamarine has developed a somewhat generic reputation for being washed out, uninteresting, or not living up to its name. And while the majority of commercial-grade aqua certainly fits such a description perfectly, I prefer to set the bar a little higher. My sales staff will gladly show you the difference…

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