Varna Platinum – 25% Discount
Varna Platinum specializes in hand-engraved jewelry. They take their name from Varna, Bulgaria – hometown of founder and owner Garo Chividjian.
Garo is one of my best friends in the industry, and probably the finest craftsman I have ever met. When Garo immigrated to the US in 1980, it didn’t take long for him to rise to the top of the Los Angeles jewelry scene as a platinum-smith and designer. Across the industry, Garo is considered to be almost single-handedly responsible for the renaissance of hand-engraved vintage-style jewelry in the United States.
I’ve known Garo for over twenty years, and I never ceased to be amazed at the quality of the work he and his staff continue to put out.
As a testament to just how good Varna is at what they do, let me tell you this: I trust Varna with my custom work. If I design a piece to be made in platinum, Varna will cast it for me. Any and all of the engraving on my custom jewelry is done by Garo’s people.
Varna is far and away one of my most popular bridal lines, but that is far from all they do. Long, elegant dangle earrings; intricate diamond drop pendants; beautiful statement pieces for right hand rings (like the one pictured above); and all of them endowed with the most exquisite examples of hand-engraving and hand-fabrication the jewelry world can offer.
Now through Christmas Eve, I’m offering 20% off on all merchandise in my store, excluding loose diamonds. For today only – that’s Frida, December 20, 2013, from 10AM to 7PM – I’m offering 25% off of all Varna I have in stock.
If you want to see the very essence of quality in craftsmanship, come in to look at my collection of Varna Platinum Originals.